Blogs and News from jeff hirsch

Jeff talks about what it takes to lead a startup effectively—balancing the emotional investment founders have in their businesses with the practical decisions needed to grow. We broke down everything from building leadership teams that can scale with the company, to making tough calls when you don’t have all the data, and getting the most out of your board.

It's astonishing how many individuals in our industry don't grasp the nitty-gritty of what an SSP does. Some even predict the demise of the category. Newsflash – publishers are navigating stormy seas, and they need all the help they can get. They typically lack the resources to independently handle what an SSP does for them.

PODCAST: Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. He was later the CRO and then CEO at AudienceScience, which may have invented the DMP for clients WSJ and P&G.

PODCAST: Listen as PubMatic CCO Jeffrey Hirsch and PubWise CTO Stephen Johnston share timely insights about observability, supply and demand path optimization, data interchange standards and how to identify where value is being created and trust is being earned across the rapidly-evolving digital advertising supply chain.

Delivering customer value is predicated first and foremost on listening. As Rocky Balboa told the young Adonis Creed, “You can’t learn anything when you’re talking. That’s a fact of life.” At PubMatic, we have seen that understanding the problems customers have is critical to building the foundation to deliver a product or service that solves for those problems.

Looking back on global supply-path optimization (SPO) conversations as recently as the first quarter, several common themes were of interest across the board.

On the agency side these conversations were focused on innovation, workflow efficiency, partnering with companies closest to inventory and additional transparency.

Strength in numbers and subjugating individual interests to a greater good are concepts found throughout history. The digital advertising community must now embrace these concepts in support of increased standardization if it hopes to continue as a diverse and vibrant industry, rather than an oligopoly of walled gardens.

Strategy and tactics work hand in hand but are not the same thing.

Strategy is a long-term plan put in place to achieve specific goals. Tactics are tools, techniques or methods used to move the strategy forward in achieving those goals. When publishers confuse the two, problems often follow.

Over a thousand brands have pulled their ad spend from Facebook—including the likes of Unilever, Coke and The North Face—to protest the hate speech that has proliferated on the platform. Brands have protested social media platforms this way before. Nestle and others stopped spending on YouTube in 2019 after harmful comments were found on the site.

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