CRO GURU

A chief revenue officer (CRO) is responsible for overseeing all revenue streams within an organization. The CRO has ultimate accountability in aligning all revenue-generating departments and building strategic partnerships, to help drive a company’s profitability and success.

Unlike traditional revenue-focused roles, the CRO position extends beyond sales management to include a plethora of critical functions including: sales and customer success organization design, comp planning and implementation, marketing support, customer service processes and execution, pricing strategies, sales operations, board reporting, CRM oversight, and overall revenue performance.

Every program we design is unique to our customers.  Existing structure, management, processes, comp plans, etc. are taken into consideration in order to determine areas for improvement.  We partner with the CRO, CMO, CPO (Product), COO, and CFO to set appropriate objectives, engagement level, and timelines.

The outcome will ultimately result in a more efficient and productive revenue organization, allowing for additional growth with organizational leverage.  That result means higher revenue per rev org FTE – a measurement we stand behind.

CRO Guru can engage with you in multiple ways.  Ideally, we provide this program for Purpose marketing and PR clients to maximize the interaction between revenue and marketing.  

The first step is to determine level of engagement.  We can work as a retainer-based consulting group helping to maximize your revenue leaderships effectiveness, we can act as your fractional CRO, and/or we can help recruit the right CRO and kick off their onboarding with a customized playbook built just for you.

Consulting

Executive Guru consulting services for CROs is called CRO Guru.   This type of engagement is typical on an hourly, or project basis and the primary mandate is to assess, plan and executive against the uplevelling of the CRO function in the company through training and ongoing OKR monitoring.

Fractional CRO

A fractional executive is a part-time fully embedded leader. A fractional executive is a seasoned professional who provides guidance and expertise to businesses in a fractional/part-time capacity. The only difference between a fractional, and their full-time counterpart, is that they are working on a part-time basis. A fractional executive provides flexibility without long-term commitment because you can ramp down or ramp up the fraction you need each month.

CRO Recruitment

With a broad network of CROs, Executive Guru can help you find your full-time leader and partner.  Perhaps your existing talent isn’t a good match, or you are opening up a new CRO role, or fractional CRO work is a bridge to a full-time employee – in any case, Executive Guru can help.